Trends we spotted | Week 29
100Chefs by Gault&Millau
Five year collaboration - House of Hospitality and DoubleTree by Hilton Amsterdam CS
MARTINI brings Simona Tabasco back to Sicily - credits HERO Image
'me and all hotel' Hanover
Starbucks and Mercedes bring EV Chargers to 0ver 100 Starbucks locations
Subway unveils the world’s first Dip N’ Slides
The first sit down restaurant - Wok to Walk
The first sit down restaurant - Wok to Walk
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Would you like a massage by a robot? Robotics company Aescape has partnered with Lotte New York Palace hotel to debut the first fully automated AI massage experience.
- Subway® dares fans to ride the world’s first dip ‘n slides at their larger-than-life summer bash on July 27.
- From Sicily with love – MARTINI brings Simona Tabasco back to Sicily for the ultimate #EuroSummer cocktail. A toast to iconic Italy with the MARTINI Simona Spritz!
- Starbucks and Mercedes to install EV chargers at 100 Starbucks stores in the US.
- Hyatt Hotels Corporation recently announced that a Hyatt affiliate has acquired the me and all hotels brand from Lindner Hotels AG (Lindner) to unlock growth in new European markets.
- Five years of cooperation between House of Hospitality en DoubleTree by Hilton Amsterdam Centraal Station. The aim of this collaboration is to train and prepare young talent for employment in the hospitality industry. They just welcomed the hundredth student!
- On Saturday 12 and Sunday 13 October 2024, the largest culinary event in the Netherlands, ‘100Chefs by Gault&Millau’, will take place at the Miele Experience Center in Vianen.
- From Wok to Walk to Wok to Dine: the chain has opened their sixth Amsterdam branch in the Pijp area. Here you can go for to-go wok dishes but you can also dine more elaborately.
Enjoy reading!
Wok to Walk opens first ‘sit down’ restaurant
From Wok to Walk to Wok to Dine: the chain has opened their sixth Amsterdam location and is taking a different approach here. As well as offering to-go wok dishes, at the new Wok to Walk Restaurant they also have the option of more elaborate dining. The new location has opened in Eerste van der Helstraat, in the middle of De Pijp.
Ordering at the counter is still an option, but at this Wok to Walk location you can also choose to be served at the table. And that, of course, involves a different menu from the other locations: you will find wok dishes you can compose yourself, but also Asian classics such as a Pad Thai or yakisoba. In addition, they also have a selection of appetisers to share on the table; the spring rolls are homemade, for the Dynamite Shrimps you will definitely come back and the Vietnamese Green Tacos are also perfect for sharing. The originally Dutch chain now has more than 100 locations worldwide, 6 of which are in Amsterdam. The Wok to Walk Restaurant is the first location to focus on a full dining experience. The first Wok to Walk opened in 2004, followed by several franchises in 2006. Learn more about Wok to Walk on their website, link in title.
100Chefs by Gault&Millau edition 2024
On Saturday 12 and Sunday 13 October 2024, the largest culinary event in the Netherlands, ‘100Chefs by Gault&Millau’, will take place at the Miele Experience Center in Vianen. 100Chefs will once again bring together 100 leading Dutch chefs and expects an audience of 2,000 culinary enthusiasts. The aim of this gastronomic event is to promote and celebrate the diversity and quality of Dutch gastronomy. The two-day event is open to everyone: from gourmets to enthusiastic amateur chefs. In a unique collaboration with Gall&Gall, 25 international wineries will present their wines. In addition, visitors can take part in exclusive tastings from Big Green Egg and Vuurzee Bier, among others, making it a varied and enriching program. Check out the 2023 impression below and tickets can be ordered here. The link to their website is in the title!
Five years of collaboration | House of Hospitality and DoubleTree by Hilton Amsterdam Centraal Station
The partnership between DoubleTree by Hilton Amsterdam Centraal Station and House of Hospitality is a success story. That is the conclusion of both parties when they recently looked back on the last five years of partnership. Since its inception, the aim of this partnership has been to train and prepare young talent for employment in the hospitality industry through innovative training programmes that combine practice and study. Besides the five-year anniversary, another special milestone was reached: the 100th student has been welcomed to the programme.
Maud Borst, practical trainer at DoubleTree by Hilton Amsterdam Centraal Station, is very enthusiastic about the valuable cooperation. ‘My goal as practice trainer is to ensure the quality of the training and to support the students as much as possible. Hospitality is a profession, a craft. It is my passion and I like to transfer this to the students.’ Link to Hilton’s website in the title.
Massage from a robot at the Lotte New York Palace hotel
Lotte New York Palace has unveiled a new AI massage experience for spa-goers. Robotics company Aescape has partnered with Lotte New York Palace to debut the first commercially available, fully automated AI massage experience. More details in the article at Robb Report, link in the title or check the reel below.
Dit bericht op Instagram bekijken
Subway® dares fans to ride the world’s first dip ‘n slides at their larger-than-life summer bash on July 27
Subway’s Summer of Footlongs comes to a thrilling conclusion as it unveils the world’s first Dip ‘N Slides – three 95-foot-long, 37-foot-high versions of its irresistible new Footlong Dippers – ahead of this summer’s can’t-miss event. On July 27 in Nashville, fans will truly immerse themselves in Subway’s latest culinary innovation and become human Dippers, barreling down each massive Dip ‘N Slide straight into a pool of three different signature “sauces.” This summer bash is a once-in-a-lifetime chance to truly find the dip that hits, following the splashy debut of Footlong Dippers on June 18 at Subway restaurants nationwide. More details in their press release, link in the title.
FROM SICILY WITH LOVE | MARTINI brings Simona Tabasco back to Sicily for the ultimate #EuroSummer
This summer, MARTINI is bringing the spice to Sicily with Emmy-nominated actress and fashion muse, Simona Tabasco. Following her captivating performance in hit TV show ‘The White Lotus’, Simona is returning to the island that stole the world’s heart, and she’s bringing MARTINI along to celebrate the unmatched charm of an Italian summer.
A toast to iconic Italy – MARTINI and Simona Tabasco both embody a playful sophistication and effortless Italian cool that’s impossible to resist. To capture the essence of their shared style, MARTINI brought Simona together with acclaimed mixologist Maura Milia, formerly of London’s legendary Connaught Bar, to create a bespoke cocktail: the MARTINI Simona Spritz. The perfect blend of sweet and spicy; MARTINI Bianco’s subtle vanilla sweetness, and the peach and citrus notes of the Prosecco, are balanced beautifully by the spicy kick of the chillies. This spicy twist on the classic Bianca Spritz is as vibrant and unforgettable as Simona herself. With the recipe for the spritz in the link in the title.
Starbucks and Mercedes to install EV chargers at 100 Starbucks stores
As part of Starbucks environmental promise to give more than they take, high-power electric vehicle chargers will be installed at locations on a 1,400-mile route along Interstate 5 from Washington to California, expanding Starbucks EV charging network. Starbucks recently announced a strategic collaboration with Mercedes-Benz High-Power Charging to electrify more than 100 Starbucks stores across the US. Wonder when they will start a likewise cooperation in Europe?
Hyatt Acquires the me and all hotels Brand, Positioning Conversion-Friendly Lifestyle Brand for Growth Across Europe and Beyond
Hyatt Hotels Corporation (NYSE: H) today announced that a Hyatt affiliate has acquired the me and all hotels brand from Lindner Hotels AG (Lindner) to unlock growth in new European markets and build on Hyatt’s strong momentum in the region. This move builds on the successful strategic collaboration that Hyatt and Lindner entered into in 2022, which significantly increased Hyatt’s brand footprint in Germany and Europe, with the subsequent integration of most Lindner Hotels & Resorts and me and all hotels into the World of Hyatt loyalty program. Following the transaction, me and all hotels, which is currently a nested brand within Hyatt’s JdV by Hyatt brand, will become a standalone brand within Hyatt’s global lifestyle portfolio, which has quintupled in rooms between 2017 and the end of 2023. Details in their press release, link in the title.
