Is your restaurant or hotel offering a ‘Black Friday’ deal?
Is your mailbox also filled with a flood of ‘Black Friday’ deals? Your social media feeds and the internet probably as well. However, there are very few ‘Black Friday’ deals from restaurants and hotels among them. Too bad! We have searched for some examples of how, as marketing for restaurants and hotels, you and your guests can benefit from real ‘Black Friday’ deals.
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Marco Pierre White’s Black Friday deal tantalises the taste buds of British foodies
Marco Pierre White is offering a generous Black Friday deal for all his restaurants. And useful! Because doesn’t your restaurant also receive fewer guests at the start of the new year? Potential diners who have always been a bit afraid of the prices of perhaps the UK’s most influential chef might be very happy with his offer. His Black Friday deal: guests can buy a £100 voucher for the price of £60. Besides this deal, foodies can also buy other vouchers, including £50 voucher for £35, and £25 voucher for £20. These vouchers are redeemable from January 2nd to March 31st 2024.
These are obviously very nice Christmas presents, and the principle can of course be deployed by both hotels and restaurants. Just as well as you can come up with special events for January to March and turn them into ‘Black Friday’ deals.
Black Friday deals in the United States
Black Friday originated in the United States and falls on the day after Thanksgiving Day, which is celebrated on the fourth Thursday in November. On that Friday, most workers in the United States have the day off. Black Friday is considered the beginning of the Christmas shopping season. High discounts are advertised and there are even shops that stunt with opening hours and much more.
We came across a small article on the website BlackFriday.com that gives some examples of how chains are capitalizing on Black Friday in America. Many US fast casual chains also come up with deals during this period. For instance, Applebees offers a $10 bonus voucher when you purchase a $50 voucher and Noodles & Company has a 50% off deal on your second purchase during the Black Friday weekend of 24 and 25 November.
Some American chains are particularly keen on attracting potential guests to their apps and reward programs. There are thus lots of deals with discounts or gifts if you download their app or subscribe to their reward program during this period. In the link to the website of BlackFriday.com above, you will find 20 restaurant deals. Of course, you can also add your own twist! McDonald’s in the USA came up with a ‘Yellow Friday’ offer back in 2019! Check out how they did it below.
Examples from the Netherlands | Amusement park Slagharen turns November into Black November
A great example from the Netherlands: Attractiepark Slagharen has Black November offers! They are offering substantial discounts on season tickets this month. However, as Black Friday approaches, the discount percentage decreases. This is how the amusement park tries to convince bargain hunters to decide quickly. For instance, in early November, subscriptions were sold with 30% to 40% discount which became 25% to 30% discount from November 8. Check out their Black November deals on the website of loopings.nl (unfortunately in Dutch only).
Another example of deals from the Netherlands: Fletcher hotels offered discount deals but also wrote a blog (Dutch only) on where you could shop for great deals and where you could sleep in one of their hotels nearby! Their ‘deals’ are already discontinued, so they must have sold a lot!
Black Friday deals on discount-, bookings- and delivery websites
Of course, if you want to stunt prices during this period, it is always possible on websites like Socialdeal, Booking, Deliveroo etc. Most of these websites offer shoppers a large number of deals this month for Trips, overnight stays, wellness packages and restaurant deals. With the option to filter by city or region where you are looking for a deal.
Deliveroo, in the UK, is offering their customers over a week to take advantage on deals of food as part of Black Friday. The delivery service offers discounts for selected restaurants and cafes, with special rates for new customers!
