Trends we spotted | Week 39
GiG Hard Seltzer - Grow up - Do not Grow Old
Shell Cafe X Chef Herman den Blijker
New hotel in London - The BoTree - credits Concrete
Elevated pickleball and eatertainment in Dallas
Y3000 Taste the future by Coca Cola
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about among others an elevated pickleball and eatertainment facility ‘At Fault’ in the USA and the ‘Kids Own Mondays’ at BurgerFi, with a free kids meal with an adult meal.
Why haven’t we seen products made with Ube in Europe yet? In the USA ube is available dried, as an extract or frozen, must be easy to import this purple coloured Filipino delicacy this way! In London a new hotel opened, Hotel The BoTree. The interior design has been done by Concrete, the Amsterdam based design firm.
Shell Café X chef Herman den Blijker – the chef created Flaguette steak tartare and brioche saumon fumé. October 6th you can taste the sandwiches in his presence at one of the Shell Cafés.
Are you a fan of model trains? The “Meat & Beer On Rails” restaurant Výtopna has arrived in Vienna, Austria. Check out the embedded Instagram post in the article, it looks great!
Grow Up, Don’t Grow Old is a great viral campaign by GiG Hard Seltzer in which 2 old ladies speak Dutch street languages. Coca Cola has released Y3000, a soda co-created between humans and AI that is meant to taste just like in the year 3,000.
Click on the title if you like to read the full article. Enjoy reading!
An elevated pickleball and eatertainment facility
At Fault, an elevated pickleball and eatertainment facility, will open its first location in the Dallas-Fort Worth Metroplex in Farmers Branch spring 2024. Back in July we also wrote about pickleball, which is a combination of tennis, badminton and table tennis. It is a rapidly growing sport in America and many pickleball courts are also being built near hotels, especially since they are a lot smaller. Because of this article, we found out that the national championships pickleball is held in the Netherlands.
‘Kids Own Mondays’ at BurgerFi® | A free kids meal with an adult meal
Since September 25th BurgerFi, owned by BurgerFi International, Inc. is going to treat their younger audience with a special gift. For the upcoming future, every Monday, when ordering an adult meal, their ‘Kids Eat Free’ program will be implied. One free kids meal will be included for all kids under the age of 12, at participating BurgerFi locations, exclusively for dine-in guests. With the reason that meal planning can become quite hard with kids going back to school. More details in the press release, link in the title.
Ube | Purple jam, ice cream or pastry
Back in 2016 we wrote about ‘Ube’ in the article ‘Ube the still unknown sweet tuber from the Philippines‘ but we haven’t spotted it yet in the Netherlands. Recently, a colleague read about purple jam made with ube in an article about a new restaurant in Honolulu on Eater (link in title). Ube is a purple tuber that originated in the Philippines. It is now also popular in Central and North America, West Africa and Southeast Asia. In North America, it is only available dried, as an extract or frozen. Perhaps a nice product to start working with here in the Netherlands? We have already come across it processed in ice cream and doughnuts, among other things.
New hotel in London | Hotel The BoTree
The BoTree hotel, a new luxury hotel in London has opened its doors to guests on September 15. The five-star hotel’s design is an ode to the essence of Marylebone life, offering guests a unique fusion of luxury and neighborhood charm. Located where Marylebone, Mayfair and Soho meet, The BoTree captures the village- like atmosphere of Marylebone, the chic of Mayfair and the originality of Soho. The “Life on the Lane” is brought into the hotel, thanks to the thoughtful design by Concrete, the Amsterdam-based multidisciplinary design firm. They worked with The BoTree’s team to design the interior for the hotel, including The BoTree Bar, the lobby, the 199-rooms and 30 Suites. Check out their website, link in the title.
Shell Café X chef Herman den Blijker | Flaguette steak tartare and brioche saumon fumé
Once again, visitors to a Shell station can enjoy their culinary delights through a collaboration with one of the best-known and most successful TV chefs Herman den Blijker in the Netherlands. The chef developed two French dishes, a ‘flaguette steak tartare’ and ‘brioche saumon fumé’, for Shell. Earlier this year, there were successful collaborations between Shell and chef Soenil Bahadoer (**) and BBQ chef Ralph de Kok. Shell is distinguishing itself with these culinary specials at its stations, making high-quality products available for visitors. The specials will be available from Wednesday October 4th until Tuesday January 9th at all Shell stations with a bakery in the Netherlands, check out the locations in the link in the title. Watch the video below, in which Herman invites you to come and taste the sandwich in his presence on October 6th .
Restaurant Výtopna in Vienna, Austria
The “Meat & Beer On Rails” restaurant Výtopna has arrived in Austria. Their trains stop at the Naschmarkt in Vienna. A restaurant for railway enthusiasts and everyone who likes good food and drink. The food is mad by the chefs and digitally controlled miniature trains bring your orders directly to your table. Over 600 metres of track and nine drawbridges ensure an experience for young and old. Check out their website in the link in the title or their Instagram post below.
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Grow Up, Don’t Grow Old | Viral campaign by GiG Hard Seltzer
With almost 1.5 million views on Instagram, over 400,000 on TikTok and over 200,000 on LinkedIn, the new “Grow Up, Don’t Grow Old” campaign by GiG is going viral! In the campaign, GiG shows that not only young people but also young-feeling-elderly people can fully enjoy this refreshing, light-alcoholic drink. A modern twist has been put on the classic Douwe Egberts advert from the beginning of this century; two grannies enthusiastically going about their day in street slang, while enjoying a GiG! Check out their website, link in the title. You can watch the campaign in Dutch and street language below!
Coca‑Cola® Creations imagines Year 3000 with futuristic flavour and AI-powered experience
Coca‑Cola® Y3000 Zero Sugar was co-created with human and artificial intelligence by understanding how fans envision the future through emotions, aspirations, colours, flavours and more. Fans’ perspectives from around the world, combined with insights gathered from artificial intelligence, helped inspire Coca‑Cola to create the unique taste of Y3000. More details in their press release, link in the title.
