McDonald’s launches ‘Order That Scene’ in the Netherlands
McDonald's in the Netherlands - Order that Scene
McDonald's in the Netherlands - Order that Scene
McDonald’s is launching its new tool ‘Order That Scene’, which allows you to have the McDonald’s order from your favourite film or series delivered to your home. You will find Order That Scene in the McDonald’s app from 16 May.
1 minute read
‘Order That Scene’
McDonald’s products appear in countless films and series, from big blockbusters to popular sitcoms. That can sometimes cause cravings for a burger or fries while watching. With the ‘Order That Scene’ tool found in the McDonald’s app, you can easily order the products from the film or series you are watching. You point the camera of your smartphone or tablet at the scene in which McDonald’s is being eaten. The tool recognises the products and lets you add them directly to your order, which can be delivered to your home with McDelivery via Home Delivery or Uber Eats. Is a product eaten that is not available in the Netherlands? Then McDonald’s will look for the best alternative for you.
Also as game in the McDonald’s app
At the same time, the tool works as a game in the McDonald’s App. McDonald’s challenges you to spot as many products as possible. If you scan a product, the App rewards you with a ‘movie star’: a medal to be collected digitally. With the movie stars, users have a chance to win a National Cinema Voucher and other prizes every week. From 16 May, you will find Order That Scene in the McDonald’s App. Download the McDonald’s App here for iOS and here for Android.
We wrote more inspirational initiatives by McDonald’s.
Website: McDonald's
