Oleato | the new coffee ritual by Starbucks
Oleato by Starbucks with Partanna 
Oleato by Starbucks - Golden Cold Foam
Oleato by Starbucks with Partanna
Starbucks recently unveiled a transformational innovation in coffee, Oleato – a line of coffee beverages that brings together the unexpected – Starbucks arabica coffee deliciously infused with a spoonful of Partanna cold pressed, extra virgin olive oil. The result is velvety smooth, delicately sweet and lush coffee that uplifts each cup with an extraordinary new flavor and texture. The new beverage platform which launched in Starbucks stores in Italy on Feb. 22, includes: Oleato™ Caffè Latte, Oleato™ Iced Shaken Espresso and Oleato™ Golden Foam™ Cold Brew. Followed by California in the USA this spring and later by Japan, the Middle East and the UK.
This new product by Starbucks made us think of Bulletproof Coffee we spotted a couple of years ago, although this is made with butter and some ‘Brain Octane oil’. We most certainly are going to try the new coffee ritual at Starbucks when we go to Italy this May.
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Oleato will also debut at The Starbucks Reserve Roastery Milan
The Starbucks Reserve Roastery Milan did also debut five beverages to customers on Feb. 22: Oleato™ Caffè Latte, Oleato™ Iced Cortado, Oleato™ Golden Foam™ Cold Brew, Oleato™ Deconstructed and Oleato™ Golden Foam™ Espresso Martini.
Starbucks continuous search for inspiration revealed a family tradition that has existed in regions of Italy for generations – enjoying a spoonful of extra virgin olive oil each day as an uplifting ritual. This led Starbucks to Partanna, an Italian extra virgin olive oil brand with more than 100 years of tradition and dedication to farming and crafting premium extra virgin olive oil.
Starbucks’ Oleato | A collab with Partanna extra virgin olive oil
Partanna created a highly curated blend of extra virgin olive oil from the finest Mediterranean olives, including the high-quality Nocellara del Belice (also called Castelvetrano) olives from Partanna, Sicily. The blend was thoughtfully selected to pair perfectly with Starbucks coffee, which is then skillfully infused in the beverage to unlock a smooth and delicious experience like no other.
Starbucks Oleato beverages that will be served in Starbucks stores around the world
Oleato™ Caffè Latte: Starbucks Blonde Espresso Roast, a light roast that is smooth and subtly sweet, is infused with Partanna extra virgin olive oil and steamed with creamy oatmilk to create a velvety smooth, deliciously lush latte.
Oleato™ Golden Foam™ Cold Brew: The inviting aroma of lush Partanna extra virgin olive oil infused cold foam cascades slowly through the dark, smooth cold brew, creating a subtle sweetness in the beverage.
Oleato™ Iced Shaken Espresso: This coffee-forward beverage offers layers of flavor sweetened with notes of hazelnuts, rich espresso and creamy oatmilk infused with Partanna extra virgin olive oil.
In select markets, customers will also be able to add a press – the equivalent to a spoonful – of Partanna extra virgin olive oil as a customization to select beverages. The press will then be infused (steamed, shaken or blended) as a customization into select drinks such as espresso beverages and tea lattes. Golden Foam™ will also be available as a customization, which can be added as a delicious topping on both hot and cold beverages.
Designed to pair perfectly with the exquisite Starbucks Reserve coffee, the Starbucks Reserve Roastery Milan today debuted four Starbucks Reserve Oleato beverages:
Oleato™ Caffè Latte: Starbucks Reserve Espresso and creamy oatmilk infused with Partanna extra virgin olive oil create a velvety, luscious latte.
Oleato™ Iced Cortado: Starbucks Reserve Espresso, demerara syrup, and a dash of orange bitters and oatmilk is infused with Partanna extra virgin olive oil. It is then served over ice and finished with an orange peel.
Oleato™ Golden Foam Cold Brew: Starbucks Reserve Cold Brew is lightly sweetened with vanilla syrup and finished with Partanna extra virgin olive oil infused cold foam, creating an inviting aroma and subtle sweetness.
Oleato™ Deconstructed: An ode to the Italian tradition of combining olive oil with a squeeze of lemon. This beverage pairs Starbucks Reserve Espresso and Partanna extra virgin olive oil infused with a luxurious passionfruit cold foam.
Oleato™ Golden Foam™ Espresso Martini: Starbucks Reserve Espresso, vodka and vanilla bean syrup topped with golden foam – a fusion of fior di latte (sweet cream) and Partanna extra virgin olive oil.
Read more about the inspiration and creation of these beverages here.
Website: Starbucks
