Coca Cola tests honesty of soccer supporters
In November there was a big soccer derby in Lissabon and the tickets were sold out in advance. Coca Cola tested the honesty of the shopping crowd with a wallet that contained a ticket for the opposite team. More than 95% returned the wallet to the cash registry and got a special ticket for the match in reward. They deeds were shown and the whole stadium cheered to these honest people.
Bron: Social Media Today via @GiseleNMendez
Website: Coca Cola Portugal
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