Trends we spotted | Week 34
Diageo announced plans for a €200 million investment in Ireland’s first purpose-built carbon neutral brewery 
honeygrow employees can receiving daily payments through DailyPay
NapkinAds reaches over 100,000 restaurants and bars
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others on-demand pay, a restaurant chain, honeygrow, offers their employees the possibility of daily payments. And Pizza Hut Japan created a new base for pizza’s: Rice Pizza.
Lucia’s Pizza in St. Louis is seeking a paid ‘Nonna’ to serve as a social media ambassador. Great idea? And NapkinAds (napkins as ads) has reached a business milestone by partnering with over 100,000 restaurants and bars in the USA.
Dominique Ansel Workshop in Flatiron, New York has a collaboration with Nami Nori, the team-up created a trio of ‘Mochi Ice Cream Temaki’. Looks delicious! And actor and Comedian, Kevin Hart, has opened Hart House, a vegan fast food restaurant in LA.
Diageo announced plans for a €200 million investment in Ireland’s first purpose-built carbon neutral brewery in Kildare. And a commitment to more sustainable chicken farming by McDonald’s.
Immersive Gamebox partners with Netflix to offer a ‘Squid Game’ experience, they recently started with placing ‘blackboxes’ to play in, on the streets of Hamburg and other German cities. And we spotted a ‘Cold Brew’ made without coffee beans by Atomo.
Click on the title if you like to read the full article. Enjoy reading!
On-demand pay | honeygrow employees can receiving daily payments
Honeygrow, a Philadelphia-based fast casual concept with 29 locations in Delaware, Maryland, Massachusetts, New Jersey, New York, Pennsylvania and Virginia is joining forces with DailyPay, the leader in on-demand pay to offer employees access to earned pay after completing a shift. Ultimately, DailyPay’s benefit allows employees to access their pay as they earn it, eliminating the need for payday loans and overdraft fees as they can pay bills, save, spend, or invest on their own schedules. More in their press release, link in the title.
NapkinAds sets the bar high with exclusively partnering with over 100,000 restaurants and bars
Reimagining napkins as a blank slate for advertising, NapkinAds has reached a business milestone by partnering with over 100,000 restaurants and bars nationwide. Founded just over two years ago, the firm noticed the use of QR codes was increasing, for example to access digital bar and restaurant menus during the pandemic. That inspired the founders of NapkinAds to create branded cocktail, lunch and dispenser napkins with a logo and clearly visible message to appeal to people eager to dine out. According to the company: The average person stays at a restaurant for 45 minutes; 93% read NapkinAds; Up to 108M+ branded napkins are distributed each month; 5.7% of people share their branded napkin ads on social media and 3% of people scan the branded napkin QR codes. More details in their press release, link in the title.
Great marketing example | Lucia’s Pizza seeks paid social media grandma
Lucia’s Pizza in St. Louis is on the hunt for a grandma, the brand is seeking a paid ‘Nonna’ to serve as a social media ambassador. Applications are open through Sept. 16. with headshots and video submissions. The winner completes two hours of videos and photoshoots a month to be posted on Lucia’s Pizza social media platforms. More details in the article of Pizza Market Place, link in the title. Great idea!
Rice Pizza | Pizza Hut creates a new base for customers in Japan
Pizza Hut Japan will be introducing local customers to…Rice Pizza or ‘Gohan Pizza’, according the article at SoraNews24, link in the title. ‘Gohan Pizza’ as rice pizza is called in Japanese, swaps the traditional dough base for one made with rice. Pizza Hut is using the concept to replace the wheat in pizza, calling it ‘a new sensation’. The new pizzas will be available as part of the “Gohan Pizza My Box” set, which is designed for one person, and includes three mini pizzas and a side of fries and two chicken nuggets. More details in the article.
Mochi Ice Cream Temakis | By Dominique Ansel Workshop and Nami Nori
James Beard award-winning chef Dominique Ansel of Dominique Ansel Workshop in Flatiron, New York has a collaboration with Nami Nori, the West Village Japanese restaurant that specializes in open temaki. The team-up created a trio of ‘Mochi Ice Cream Temaki’ served in crispy handmade rice flour temaki tuile shells. More details on Hypebeast, link in the title.
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Vegan Hart House restaurant opened by Kevin Hart
Actor and Comedian, Kevin Hart, has always been a health enthusiast, and this has extended into his eating habits too. Adding to his many accomplishments, Hart can now add Restauranteur to his accolade, having opened Hart House, a vegan fast food restaurant in LA. Hart House is aiming to be a different kind of fast food establishment, serving healthy, plant-based options to customers. Moreover, there will be no ingredients that have preservatives, antibiotics, or artificial colours included – with the menu filled with burgers, sandwiches, fries, as well as other sides, such as kale crunch side salad side, and crispy tots. To drink, there will be milkshakes, ice teas, limeades, plus more.
Diageo announced plans for a €200 million investment in Ireland’s first purpose-built carbon neutral brewery
Diageo announced plans to invest €200 million in Ireland’s first purpose-built carbon neutral brewery on a greenfield site in Littleconnell, Newbridge, Co. Kildare. The new facility will brew lagers and ales including Rockshore, Harp, Hop House 13, Smithwick’s, Kilkenny and Carlsberg. When fully operational with a capacity of 2 million hectolitres, it will be the second largest brewing operation in Ireland after St. James’s Gate and support the future growth of Diageo Ireland’s beer brands.
The state-of-the-art brewery will be powered with 100% renewable energy and will harness the latest process technology to minimise overall energy and water consumption. This will enable the brewery to avoid up to 15,000 metric tons of carbon emissions annually. More in their press release, link in title.
A commitment to more sustainable chicken farming by McDonald’s
Serving safe, quality food relies on animals that are properly cared for throughout their lives. At McDonald’s, they believe that they have a responsibility to improve the health and welfare of animals in their supply chain. When it comes to chicken, a fan favorite around the world, their approach to sourcing and animal care balances the welfare of the chicken, environmental impact, and the importance of having a resilient and responsible broiler industry.
One of their core principles at McDonald’s is to continually challenge themselves and their suppliers to drive improvements, as they say in their story, link in title. This is reflected in their chicken sustainability strategy, which is based on balancing scientifically robust indicators across animal welfare, human health and the environment. They understand that they must set a high bar to help drive a more sustainable and progressive industry.
Immersive Gamebox partners with Netflix to offer a ‘Squid Game’ experience
Immersive Gamebox former known as Electronic Gamebox built a game based on ‘Squid Game’ in-house with its game content studio. The title joins a library of licensed IP games, including a life-size ‘Angry Birds’ game via the recent partnership with Rovio Entertainment.
We came across Immersive Gamebox before, they installed their ‘black boxes’ and funny caps in Hamburg and other cities in Germany . A first in continental Europe, for the brand best known in England and the USA. The experience offered here is collective and ‘phygital’ in the sense of the mix between physical and digital activity. Small groups enter a box whose walls are screens and interact with projections by means of motion capture on simple, funny and friendly games. Check out the video below! We love to play in those boxes with colleagues!
Cold Brew made without coffee beans by Atomo
We spotted the Cold Brew by Atomo because we kept following them after we wrote about Atomo back in 2019. Atomo created the future of coffee; coffee without a bean. The Seattle-based start-up creates a canned beverage that strongly resembles real coffee with date seeds, grape skin and chicory root. They even include caffeine sourced from tea. And now they bring a cold brew made without coffee beans on the market.
