Green Boy Group launched Plant-Meat Protein™ | A plant-based protein powder for meat substitutes
Founders of Green Boy and a plant-based burger
Green Boy Group announced today that it has launched Plant-Meat Protein™; a functional plant-based protein powder that is NON-GMO and developed as ‘meat’ grade. Plant-Meat Protein™ enhances mouthfeel, boost nutritional properties and enlarges the textured aspects in plant-based meat products.
Application of Plant-Meat Protein™
Plant-Meat Protein™ is introduced to the food industry for the production of plant-based meat like plant-based burgers, nuggets, sausages but also to produce textured plant-based proteins (TPP) in the form of crisps or granules. Plant-Meat Protein™ comes in four different types of protein made from Pea, Mung Bean, Fava Bean and Chickpea.
“We are beyond excited to have launched Plant-Meat Protein™ because of the rapidly growing demand for plant-based meat by consumers” says Peter van Dijken, Green Boy Group Co-Founder. “Green Boy already supplies the leading brands in the plant-based meat industry and with Plant-Meat Protein™ we hope to enlarge our footprint in the North American and European market and make it more readily available via our distribution channels for food manufacturers who focus on producing plant-based meat and are looking for the next generation of plant-based proteins.”
“Plant-based protein is a key ingredient in the formulation of a plant-based meat product” explains Frederik Otten, Co-Founder of Green Boy Group. “This market is evolving with lightning speed and plant-based meat products made with vital wheat gluten or soy protein are not as popular due to allergy concerns along with whey and casein proteins as they are of dairy origin. With Plant-Meat Protein™ we offer a line of more functional, sustainable and healthier plant-based proteins as the building block for the next plant-based meat hit product on the supermarket shelves, in the fast-food chains or online” added Otten.
Green Boy Group, founded in 2016 by Frederik Otten and Peter van Dijken, is a leading non-GMO and organic plant-based food ingredients supplier in Europe and North America. Green Boy Group is based in Amsterdam, The Netherlands and Los Angeles, California.
From the editor
Sometimes we post an article and wonder what certain notions entail. Plant-Meat Protein is exclusively produced from plant-based proteins and biological and non-genetically modified organisms (non-GMO). You might know that GMOs may not be really healthy, but what exactly is it? That’s why we emphasize it again: ‘GMOs are crops that are genetically influenced with the aim of improving certain qualities of a crop. By adding or removing DNA from the original DNA-profile of a specific crop, certain qualities are improved or eliminated, which is fundamentally different from traditional crop breeding. According to critics, GMOs are potentially harmful because it is not yet sufficiently clear what effect modified DNA has on the traditional qualities of a crop and the possible risks of genetic modification for food safety. “
Website: Green Boy Group
