9-72012

Eco friendly bags by Coca-Cola

9-7-2012

In many parts of Central America soft drinks in bottles are often too expensive for the average consumer. Popular domestic sodas are instead served cheaply in disposable plastic bags, and more expensive drinks like Coca-Cola are just poured into sandwich bags. So the beverage giant decided to recover their iconic branding (lost when the bottle is disposed) and meet the needs of poorer consumers with the ‘Coca-Cola Bag’. A biodegradable plastic bag in the shape of a Coke bottle.

Bron: PSFK

Website: Coca-Cola

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Eco friendly bags by Coca-Cola

9-7-2012

In many parts of Central America soft drinks in bottles are often too expensive for the average consumer. Popular domestic sodas are instead served cheaply in disposable plastic bags, and more expensive drinks like Coca-Cola are just poured into sandwich bags. So the beverage giant decided to recover their iconic branding (lost when the bottle is disposed) and meet the needs of poorer consumers with the ‘Coca-Cola Bag’. A biodegradable plastic bag in the shape of a Coke bottle.

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