14-22013

The use of Social Media by Lego

14-2-2013

Another example of how to use Social Media. The campaign ‘Holiplay’ by Lego is simple. Simply building something with Lego, combine it with whatever you have in your surroundings and snap a photo. That concept captures the very essence of LEGO – use your imagination and play. Konstellation, the creative digital agency, responsible for the campaign likes to refer to it as ‘Brickmented Reality’. Watch the movie and see how Lego has used Social Media and the effect of it.

Bron: Dutch Cowboys

Website: Konstellation

Please leave your contact details for a weekly tip from our editors. Of course we’d never share your details with others.

Name
First name Family name
E-mail*
Company name
Phone
This field is for validation purposes and should be left unchanged.

The use of Social Media by Lego

14-2-2013

Another example of how to use Social Media. The campaign ‘Holiplay’ by Lego is simple. Simply building something with Lego, combine it with whatever you have in your surroundings and snap a photo. That concept captures the very essence of LEGO – use your imagination and play. Konstellation, the creative digital agency, responsible for the campaign likes to refer to it as ‘Brickmented Reality’. Watch the movie and see how Lego has used Social Media and the effect of it.

Bezoek horecatrends op