QICHI | Refuelling doesn’t get better than this

20-7-2017

Esso Ruyven is a gas station located on the A13 road between Rotterdam and The Hague. The gas station has undergone a remarkable transformation: the traditional shop inside the station is now a modern food formula. Large and colourful images are attached to the glass walls, displaying their unique and fresh variety of menu items such as sushi, salads and burgers from the Big Green Egg. During the reopening on June 29, owner NRGValue revealed the new QICHI concept.

QICHI a new formula alongside the highway

Upon entering, visitors are welcomed by a host and introduced to the new concept. The open kitchen stands out immediately. Chefs are preparing fresh dishes including sushi, pizza’s, BBQ- burgers and all kinds of smoothiebowls. There is also a barista island with freshly prepared coffee and handmade ice cream from ‘IJsmanschap’.

Foodtrend culinaire foodplaza’s

We see more and more food trends finding their way to the gas stations nowadays. For example Dorset’s culinary foodplaza, a food formula at AVIA at Dorset in Borne, also in The Netherlandse. But in the past period, we have seen more entrepreneurs implementing their culinary concept alongside the highway. Another example is gas station Scheiwijk alongside the A27. They also decided to improve the quality of their food, less fat and more healthy, culinary food.

Website: QICHI

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