Build your own burger at McDonald’s
McDonald’s is testing the concept of ‘Build your own burger’ in Laguna Niguel, California. Consumers can make a choice between different toppings and create their own customized burger. The new Dollar Menu gives consumers the opportunity to choose from five types of sandwiches and different sauces and toppings. McDonalds thinks that customization is an opportunity and wants to respond to the shifting eating habits and compete with the other major players in the market. Whether the concept will be implemented is the question.
Bron: Huffingtonpost
Website: McDonalds
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