8-82011

The Rotisserie Channel by Swiss Chalet

8-8-2011

BBDO Canada has launched a campaign for Swiss Chalet in february. Swiss Chalet is known in Canada for their roasted chicken. They started a The Rotisserie channel, where one can watch rottisserie chicken 24 hours a day, 7 days a week. The mere announcement created a lot of free publicity, it was broadcasted in several newsshows, they were trending topic on Twitter, etc. While we Europeans are buying fireplace CD-ROMs – in America and Canada they have a fireplace channel and of course the step to Rotisserie Channel is smaller then.

Bron: Directdaily

Website: Swiss Chalet

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The Rotisserie Channel by Swiss Chalet

8-8-2011

BBDO Canada has launched a campaign for Swiss Chalet in february. Swiss Chalet is known in Canada for their roasted chicken. They started a The Rotisserie channel, where one can watch rottisserie chicken 24 hours a day, 7 days a week. The mere announcement created a lot of free publicity, it was broadcasted in several newsshows, they were trending topic on Twitter, etc. While we Europeans are buying fireplace CD-ROMs – in America and Canada they have a fireplace channel and of course the step to Rotisserie Channel is smaller then.

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