25-102010

Campaign by Russian WWF

25-10-2010

{youtybe}0ZO4mkTbaj0{/youtube}

The new campaign by the World Wildlife Fund to save the tiger can be a shocking experience. WWF lets people in Russia think that they are shot while trying on a t-shirt with a tiger print. The shirt features augmented reality technology. Next to paying attention to the tiger, the campaign clearly shows what the current capabilities of technology are.

Bron: Dutch Cowgirls

Website: Wereld Natuur Fonds

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Campaign by Russian WWF

25-10-2010

{youtybe}0ZO4mkTbaj0{/youtube}

The new campaign by the World Wildlife Fund to save the tiger can be a shocking experience. WWF lets people in Russia think that they are shot while trying on a t-shirt with a tiger print. The shirt features augmented reality technology. Next to paying attention to the tiger, the campaign clearly shows what the current capabilities of technology are.

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