Ben & Jerry’s is asking its fans to capture the essence of euphoria on Instagram. The ice-cream brand will share the happy snaps with the tag #captureeuphoria in its ‘Capture Euphoria’ gallery. The best photos are used in upcoming ad campaigns. For one of the ads, the brand uses a photo by Megan and featured it at the back of a magazine. The magazine was then handed out to the community where Megan lived.